Nice coverage for Unacast on Street Fight this week.
Unacast co-founder and CEO Thomas Walle told the magazine, “A lot of companies are still in testing and trialing, but we’re moving out of that phase and into full commercial deployments. There is a lot of work being done in the beacon space and the pace of growth is accelerating.”
Thomas was discussing Unacast’s Q4 2015 Proxbook report, which includes these insights, among many others:
Beacons are on track to hit 400m deployed by 2020
There are 5m proximity sensors deployed globally
Eddystone is killing Apple in the beacon space
51% of the PSPs in Proxbook are now operating beacon networks
Plus, there's a very valuable Top 10 list of proximity marketing use cases.
You can download Proxbook here.