Spotify acquires MightyTV — a sign it's about to go big on ad tech

MightyTV's team will join Spotify as part of the deal. MightyTV founder and CEO Brian Adams has become Spotify's VP of technology, following the acquisition

 

a “what to watch” streaming video app that could actually work

 As a way to sift through potential things to watch, the system makes sense. Offering one suggestion at a time helps maintain your focus, and the swipe mechanism lets you sort dozens of offerings by the minute. Even if you don’t like a suggestion, you feel like you’re investing in better recommendations down the road.