CINT PARTNERS WITH NARRATIVE I/O ON AUDIENCE DATA
US – Insight exchange, Cint, has joined forces with data platform Narrative I/O to give clients access to self-declared first-person data.
The collaboration means clients get customisable and transparent access to with Narrative I/O to Cint’s data. Companies can buy data consisting of more than 40m global consumers, via 1,500 different panels with up to 300 data points per person.
Narrative simplifies the buying and selling of online data
There’s a pent-up demand for folks looking to buy data, and a pent-up supply of people looking to sell data. For the data economy to have less friction, both buyers and sellers need tools to help find and easily integrate with each other.
That’s what Narrative is providing, with a marketplace where data buyers can browse different sellers and bid on their data, and where sellers can manage all of their transactions.