The 'Uber' Of Data

Companies of the sharing economy like Uber and Airbnb have disrupted massive industries by changing the math on what the theorists call asset utilization. 

They did this by exposing information about those assets in easily accessed online marketplaces, so that anyone could find out about the asset’s characteristics, its availability, its pricing… but you already know that story.

I’m reminding you of it now, though, because it’s a potent way to think about the potential of, a tiny, not-exactly-stealth start-up whose founder and CEO I spoke with recently.