6 Emerging Trends in Location & Proximity

The market for location data is heating up. Many brands are investing resources into location-based marketing, with one ad exchange alone reporting a 170% increase in the number of ad requests containing location data. But the relative newness of location technologies and approaches means that many are still unsure what exactly location data can do for them, especially with regards to potential use cases.

Why Location Data Should Matter To All Consumer Brands

Even if you’re not a true brick-and-mortar retailer but do plenty of selling through traditional offline retailers, location data can be immensely helpful to your brand. After all, it is imperative to understand what the retailers that carry your products are doing to understand foot traffic in their physical spaces. It’s also important to be able to reach your consumers wherever they are, which requires a detailed knowledge of customer movements and behaviors.