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Unacast raises $5m to expand beacon data ad solution technology

Location data provider Unacast has just raised $5m in a Series A financing round led by Open Ocean Capital. The company that collects beacon data across global ad solution providers, plans to use the cash to invest in the technology and expand its team to 30 people. Headquartered in Oslo, Unacast will be growing its team of engineers in the city and add account managers to its NYC office.

SITO Mobile Unveils Beacon Strategy with Unacast Deal

SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announced a partnership with Unacast, the world's largest network of beacon and proximity data, to combine SITO's mobile data with Unacast's deterministic proximity data for enhanced attribution and targeting. The combination will enrich SITO's data assets and provide differentiated insights into consumers' behavior while they are in venues.