Why Brands Need to Be ‘Content Aware’

At the end of the day, brands are still the ones paying the bills for platforms like YouTube, Snapchat, and Facebook, as well as content creators themselves. But they can no longer rely on a captive audience: users themselves now have expectations for ads, and distinct preferences for the types of advertising they enjoy. Brands need to reach customers without interrupting their viewing experiences — which is where AI will come in. 

 

Uru scores $800,000 to build 'content-aware' video ad tech

Uru, a company that creates computer vision-powered, content-aware advertisements for digital video and emerging mediums such as virtual and augmented reality, has secured $800,000 in pre-seed funding. Led by Notation Capital, with participation from Betaworks, PJC, Rough Draft Ventures, Presence Capital, and several angel investors, the raise will further Uru’s mission to build a new generation of digital advertisements that understand and harmonize with visual content.