Zenrez raises another $6 million to take on ClassPass

The growing fitness boutique industry sees inefficiencies when there are empty spots in a workout class. Studios often have to pay the yoga teacher the same whether there are five people or 15 who attend a session.

Several startups have tried to solve this problem, by offering discounted passes to meet demand. ClassPass gained early traction with consumers, but San Francisco-based Zenrez says that they have a better business model because it focuses on the needs of studios.

And they’re announcing $6 million in Series A funding from ARTIS Ventures, Precursor Ventures, Transmedia Capital and more.



Open Door for ZenRez in Work Out Wars

A California-based startup is hoping to make headway in the boutique fitness market. Zenrez customers don’t need to purchase a subscription; They can simply download the app and pay for classes as they go. Zenrez will work to come up with a price range that the studio feels comfortable with, and then optimize the final price of a last-minute class based on a number of variables (time of day, day of the week, etc.).