Zenrez Extends Lead as #1 Player in Revenue Management for Fitness Studios

In pursuing its strategy, Zenrez has brought many firsts to market — dynamic pricing and yield management for fitness studios, and an amazing, low-friction experience for consumers looking to book same-day fitness. The success with which Zenrez has executed on this strategy has resulted in it over 500,000 bookings across almost 1,000 studios — just as the service expands into new geographies.

 

Zenrez raises another $6 million to take on ClassPass

The growing fitness boutique industry sees inefficiencies when there are empty spots in a workout class. Studios often have to pay the yoga teacher the same whether there are five people or 15 who attend a session.

Several startups have tried to solve this problem, by offering discounted passes to meet demand. ClassPass gained early traction with consumers, but San Francisco-based Zenrez says that they have a better business model because it focuses on the needs of studios.

And they’re announcing $6 million in Series A funding from ARTIS Ventures, Precursor Ventures, Transmedia Capital and more.